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WE BUILD PLATFORMS.
Let us build Your platform.
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We help entrepreneurs, companies, and organizations increase their income and impact through a proven process that combines cutting-edge growth strategies and timeless principles that convert in today’s market.
About Platform Marketing Agency
Platform Marketing Agency was born out of necessity.
When the entire world was rocked by the pandemic in 2020, companies across the globe had to pivot their strategies overnight; Advance Your Reach was no different. The moment that live, in-person events were shut down, we saw $5 million in revenue disappear.
Pete Vargas, AYR’s Founder, sought counsel from his mentors and was told that the only way forward was to layoff 70% of the staff.
This was unacceptable option.
So we found another way and launched the Rise Up Challenge.
And while we had done many successful challenges before, we had never attacked one with this kind of fire. Our goal was to get 25,000 people into the Challenge.
We didn’t do that.
Over 23 days, more than 150,000 people joined the Challenge.
And we were blown away by the NEED that business owners had to get support with building the kinds of sustainable companies that can weather any storm, pandemics and recessions included.
We showed up, and we served.
And in just 30 days, the RISE UP Challenge generated 8 figures in revenue; more than we had made the entire previous year.
Since then, our unique methodology has been responsible for generating almost a quarter of a billion dollars. You read that right. Billion. With a B.
And this is just the beginning. Now, we’re ready to help YOU.
Platform Marketing Agency is your platform to grow your business. Whether you’re a one-person operation starting out, a successful business looking to bolster your online presence, or an international enterprise,our team of marketing experts can do the heavy lifting for you to drive the most powerful results.
Are you ready to get on the fast track and have Pete Vargas’s “Special Ops” Marketing team build your platform for you?
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MICHAEL PETERSEN 
“Prow reef sails Davy Jones' Locker spike red ensign boom scurvy ahoy belay Sea Legs. List ahoy Chain Shot rope's end to go on account Corsair shrouds code of conduct starboard bilge.”
MICHAEL PETERSEN
What We Do
We help YOU and your company or organization impact more lives and generate more revenue.
THAT is our mission.
We know that you can transform lives, and we are here to be the boots on the ground – to create and implement the tools to make it happen.
While we have worked with some of the biggest brands – most of our clients aren’t famous influencers or billionaires.
They are business owners like you.
And over the years, we have perfected a system that includes what YOU need to start making money.
What We Believe
OUR CUSTOMERS
We’ve worked with some of the largest brands in the world, but the bulk of our customers are the everyday business owner.
Our Framework
COMMUNICATION
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PRODUCT
Sails strike colors code of conduct parley sloop yardarm square-rigged mizzen loaded to the gunwalls keel. Bilge rat scuttle gangway heave down piracy nipper pirate mizzen topmast.
PLATFORM
Sails strike colors code of conduct parley sloop yardarm square-rigged mizzen loaded to the gunwalls keel. Bilge rat scuttle gangway heave down piracy nipper pirate mizzen topmast.
Are you ready to get on the fast track and have Pete Vargas’s “Special Ops” Marketing team build your platform for you?
MEET OUR
EXECUTIVE TEAM
PETE VARGAS
Founder & Chief Strategist
A Master at teaching people how to grow their businesses with stages and build their platforms. Since 2003, he and his team have directly booked over 25,000 stages worldwide – and generated tens of millions of dollars in revenue through those stages. In 2016, he founded our sister company, Advance Your Reach – and walking his talk, has used stages as his platform to grow to over $10 million in 3 years, hitting the Inc. 5000 list of the fastest-growing private companies in America for the first time in 2019.
Pete and his team have worked with and helped thousands of people using their system and training, including industry leaders like Russell Brunson, Grant Cardone, Dean Graziosi & Tony Robbins, Chalene Johnson, Michael Hyatt, Daymond John, JJ Virgin, Dave Ramsey Solutions, Garrett White, and Ryan Deiss. Advance Your Reach was ranked #1,116 on the Inc. 5000 list of fastest-growing companies and was featured in Forbes magazine.
Pete and his team have worked with and helped thousands of people using their system and training, including industry leaders like Russell Brunson, Grant Cardone, Dean Graziosi & Tony Robbins, Chalene Johnson, Michael Hyatt, Daymond John, JJ Virgin, Dave Ramsey Solutions, Garrett White, and Ryan Deiss. Advance Your Reach was ranked #1,116 on the Inc. 5000 list of fastest-growing companies and was featured in Forbes magazine.
RACHEL STIVERS
CEO
Rachel has an extensive background in accounting, business, and marketing. She spent the first 5 years of her career at Deloitte. After 5 years, as so many others around the world can relate to, she then read The Four Hour Work Week by Tim Ferriss and decided to make a switch.
During this portion of her life, she also discovered something profound about herself: she loved helping businesses grow.
Over the past 13 years, she has worked with some of the most successful marketers in the world, including Ramit Sethi and Pete Vargas, helping them generate tens of millions of dollars.
She is the former Director of Marketing for Advance Your Reach, helping them grow to over $10 million in annual revenue in under 3 years;
As the CEO of PMA, she still has her hand in all things strategy and that is what lights her up.
HOLLY NEWMAN
Director of Operations
Holly Newman is the extroverted, adventure-loving Director of Operations at Platform Marketing Agency. With a degree in Marketing and Advertising and a background in marketing for an entertainment company, Holly is an entrepreneur at heart. She has created, owned, and sold two profitable businesses and continued to serve as a marketing consultant for multiple clients, crossing market lines into technology, law, insurance, and more. She has also been heavily involved in print and media marketing avenues, with extensive experience in web design, graphic art, and more.
In her spare time, Holly is a writer and outdoorswoman. She has professionally written for several children and teen curriculums and is currently the Editor in Chief of the family magazine, Homefront Mag. Holly lives in Colorado Springs with her high school sweetheart of 20 years and her four children.
Holly is an all-around marketing professional, bringing a wealth of knowledge, experience, and drive to Platform Marketing Agency as the Director of Operations. She runs the staffing, the finances, the contracts, and even has her hand in the marketing components of the business.
SAMANTHA LANCELOT
Director of Tech & Creative Services
Samantha Lancelot is a proud nerd with a special affinity for marketing and technology. She has a strong background in graphic design with a major in advertising. Supporting other people’s dreams was something she had been doing since graduation, working for various marketing agencies and discovering her unique knack for creating systems and processes along the way.
She joined the Marketing Team at Advance Your Reach and dove head first into the marketing world, witnessing the ins and outs and, most importantly… the difference between creating something and creating something that converts and gets results.
With gumption and drive, Samantha also discovered a crucial aspect to successful marketing—the ability to pivot. There is never a “one size fits all” solution to a problem, and this mindset has set her approach apart.
As the Director of Technology and Creative Services, Samantha ensures that all creative and tech aspects get results for our clients, while building a strong and connected creative team.
OUR ROCKSTAR TEAM
We work with powerhouse creatives and techies around the world, bringing the best and the brightest together to create components for your company that will drive real results.
Our designers, copywriters, videographers, editors, and technical teams have built countless 7- and 8-figure funnels and launches, and have decades of combined marketing experience. We bring you experts experts who will work together on your behalf to produce a seamless finished product.
Join Our Stand-Out Team — Apply Today
MORE ABOUT PLATFORM MARKETING AGENCY
Platform Marketing Agency is a subsidiary of Eternal Ventures, a company that has been featured on the Inc. 5000 list of the fastest-growing private companies in America since 2019. We are a sister company of Advance Your Reach, and designed to bring our marketing power to the everyday entrepreneur and business owner.
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